Offer credibility: Convince readers that you are right in what you say. Give an emphasis in quoting the reliable arguments for your conclusions which creates an impression on the readers that the content-writer is a reliable one. The readers of your website or blog are sole measure of your popularity in the internet. Provide a pay-off, users find something they want or need. So, be very careful in creating the titles, headings and other styles.
Logical sequence: Cultivate the habit of writing the articles in a logical form; many authors don't care about the logical sequence and write articles in a jumbled order, this will hit your site statistics; Viewers don't like to build the logical sequence of your content, they prefer if it is already present in the content. This is because most of the net users are expecting the readymade knowledge
Promote Action: Get benefit as a result out of their visit. You can go for some reasonably good and simple ads on your site after a few weeks of its presence in the internet. Well, not everyone likes it but I feel this as a small technique that will be an encouragement you to write with more interest. The small ad that you are using today may turn out into a huge success, you can never know how and when will the tree provide the ripen fruits. Take care, that you don't mess up your site with complete ads and it shouldn't dominate your main content.
Make the site sticky: Everyone writes articles, but visitors follow up only the sites that write the articles with an innovation; add humor, debates, discussions in your article to make them more appealing. No one likes reading something that appears as a preaching. Keep variety of articles in your site, blog so that readers find something else to read when they are bored of reading the true technical content. Spice up the content and then write it other than writing it in its original pale form.